You Don’t Sell, They Buy

After working as a Copywriter for a year now and having an opportunity in sales of my company, I have learned many great things about sales and closing and Human psychology.

When the word, “salesperson” comes into our mind, in fact, most people’s mind, they think someone creepy, cheezy and desperate. So, being a Closer/Sales Person you have to always make people believe that you are not creepy, cheezy and desperate.

The only way of doing this is by understanding your customer’s psychology.

What Do Your Consumer Want From You?

When I listen to this term, Consumer, I always remember Economics’ Topic i.e. Demand and Supply. Because that’s what Consumer is related with. Consumer Demands So Businesses Supply, Consumer Demands So New Trend Come-In. So, basically consumer demand is the crucial thing you must understand!

So, what actually does your customer or target audience want from you? For this, you need to identify your audience and make a proven strategy. But there is one major and common thing that you must understand and that is What They Are Getting. They want to buy certain things from you which means that they are looking for value to be produced in their life. And You Must Provide Them Value.

How Do You Provide Value?

Providing Value is a crucial part of sales. Most the people, nowadays, just focus on me..me..me... I just get confused about it. Are you selling to yourself or to your customers? Yes, it is crucial to building a good product but it is also important to learn about what your customer wants and to check if your product or service is fulfilling their needs or not!

Summarizing With A Story

Back in 2017, I used to teach people about Python Programming. When I had my first client, I didn’t know this thing of providing value. I used to teach him. But I had given very little attention to his needs. He felt something was missing and he directly said this to me. I am giving you a small excerpt from the conversation.

Hi Dude! You are so desperate towards my money. I don’t want to work with you. I think I am not getting the Return On Investment.

Then, I researched on “Providing Value”. Now, I identify my clients’ need, their struggles, their condition/situation in their life, then I put in the work to craft the best strategy for them in marketing as well as teaching. Now, people refer me to their friends.

Conclusion

That’s the importance of providing value to your consumers. Again, remember that you’re not selling, they are buying. Always think from their perspective.